The company started to expand into new frontiers of the model industry. In 1971 LEGO began to target girls with the adding of furniture pieces and dollhouses; in 1974 it introduced their first individuals figures, named Minifigures; and in 1979 this expanded in space with sets highlighting astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series first showed that same year, a line of jewelry elements directed at young girls. This period also found the creation of a managing structure, with Godtfred Kirk Christiansen’s kid Kjeld Kirk Kristiansen getting started the bureaucratic staff and working to modernize the company’s manufacturing methods.
The 1971s also saw the introduction of a method that allowed customers to pick certain stones they wished to purchase and build their own products, rather than acquire pre-made kits; this was popular with adults, as well as children. In the same decade, Profano branched out into middle ages territory considering the Castle motif, and in 1980 the company added its first educate sets to its lineup.
In 1989 Lego launched the Pirate theme, and with it several pirate ships, https://lego-x.com/2020/02/05/lego-stores-use-virtual-data-rooms/ desert islands and treasure. The organization also enhanced its array of facial movement, adding beards, eye pads and lip stick in addition to the standard two sight and laugh. Some aged Lego hobbyists resented these changes, finding the more basic faces of earlier products.
As Profano expanded into a huge multinational corporation, completely to find ways in order to meet the needs of the big name clients like Target, Wal-Mart and Toys ‘R’ Us, which will demanded greater selections and faster shipment times. To maintain with these demands, the company did start to reduce total production moment for new products by looking into making more by using computerized assemblage systems.